“You have four seconds to make a good first impression. If you make a bad first impression, it takes 7 subsequent meetings to change that.” – Jordan Belfort
I know for sure after a trade show, the chance of booking 7 meetings with a client is not that high.
Here are some other stats on making the first contact (a call or email where the client replied) with the client:
- 5 out of 10 of salespeople give up after the first.
- 7 out of 10 give up after the second.
- 8 out of 10 give up after the third.
- 9 out of 10 give up after the fourth.
If 9 out of 10 sales reps give up after the fourth contact, imagine the chance of booking that first meeting let alone the seventh meeting.
Hence, that first impression is critical.
Go to 39:00 to hear Jordan’s thoughts on first impressions.