Trade shows aren’t the most affordable marketing channel to acquire new customers but that doesn’t mean they can’t be profitable. You have to rent the space, buy or rent an exhibition stand including getting the graphics printed, travel expenses, marketing costs, and more.
Despite the huge cost of exhibiting at trade shows, the industry is still on the rise and in 2018, the industry is predicted to hit an all-time high in terms of the number of attendees and number of exhibitors.
One of the biggest benefits you get from trade shows compared to other marketing channels is that you get to meet multiple different prospects at the same time. According to CEIR, 81% of trade show attendees have buying power which means every 10 people that walk past your booth, 8 of them have the power to make a buying decision on your products and services.
But the big question is “Are trade shows worth it?”