“You have four seconds to make a good first impression. If you make a bad first impression, it takes 7 subsequent meetings to change that.” – Jordan Belfort
And I know for sure after a trade show, the chance of having 7 subsequent meetings is not that high.
Here are some stats on making the first contact with the client:
- 50% of salespeople give up after the first.
- 65% give up after the second.
- 80% give up after the third.
- 90% give up after the fourth.
This is just for the first contact not for the seventh to change their impression of you.
Hence, that first impression is critical.
Go to 39:00 to hear Jordan’s thoughts on first impressions.