Did you know that 76% of people have said that they have visited a store for the first time because of its signage? That’s not something your business can afford to ignore. It’s a pretty big deal. So, if you don’t have great signs outside your business, you could be seriously missing out on something. They should be able to grab people’s attention and hold onto it. They should intrigue and appeal. If they don’t, then people will pass by and forget all about them.
There is a fine line between getting it right and getting it wrong when it comes to signage. A few mistakes that seem small and unimportant can make all the difference. You don’t want to make those mistakes, so it’s time to get informed and learn all about what the best signs look like. Below you will learn all you need to know about designing signage that draws attention and gets people interested. Read on now, and then you can start putting the things you learnt into action for the benefit of your company.
Make it Easy to Read
Your sign needs to be as easy to read as possible if it’s going to have any kind of impact. As soon as someone looks at your sign, they should be able to tell what it says. If they need to squint or strain their eyes, then you’ve got the design wrong. Make the font clear and easy to read. And make sure that there is a contrast between the colours. If the background colour and the text colour are too similar, it’ll be difficult to read it clearly. For example, putting white text on a yellow background will make the text almost invisible to people glancing at it.
Don’t Clutter the Space
Simplicity is often the best route to take when you are designing a sign. If you go over the top, you will end up cluttering the space on the sign. When you do that, you make it impossible to see what’s going on, and someone who sees it won’t know where to look. The eye should always be drawn to a specific area of the sign. Too many words and images jumbled up make it hard for the person’s eye to be drawn to any one aspect of the design in particular. That will make your sign pretty much useless, so don’t fall into that trap.
Convey the Brand’s Identify with the Right Choice of Colours
Every brand is associated with a colour or a couple of colours. You will find that this is the case for pretty much every brand you can think of. So, what colour do you want your brand to be associated with? And what exactly does that colour represent and stand for in relation to your company? It’s essential that you think about this because colours do have different effects. Red or yellow are often used to grab attention because they are striking and we associate them with danger. But they might not be the right colours for your brand.
Get the Size and Proportions Right
How big does your sign need to be? The size you choose really does matter if you want the sign to be effective. It doesn’t need to be so big that it becomes overpowering. But it does have to be big enough to grab people’s attention and make them look at it. If the sign is easy to miss, then it’s probably not big enough, and it certainly won’t do the job you want it to. The proportions are key too. It’s all about asking yourself what’s most important. Do you want to give prominence to an image, the words, your logo or the brand name? Think carefully about which elements are most important and make them largest.
Choose a Sensible Material
The material that you choose to use for your sign needs to be sensible and suitable to what you want to achieve. So, if the sign is going to be placed in an outdoor location, it will need to be made out of a material that is durable and that can last for a long time to come. If that’s not the case, then you will experience problems pretty quickly. The sign could start to fall apart or become damaged by the sun shining on it. All of these things will affect how easy it is to read the sign. And when the sign becomes hard to read, it becomes useless and, therefore, ineffective. This is not something you can afford to ignore.
Consider the Sign’s Setting and Location
Where the sign is placed and what is going to be positioned around it is very important. If a sign is going to be high up, the text needs to be larger. If it’s going to be set against the sky, it might not be a good idea to choose a sky blue colour scheme. Those are just two obvious examples of what I mean. But the setting should always be taken into account, no matter where it is. There are always things in the surrounding location that could have an impact on how your sign comes across. A sign that works perfectly well in one kind of location can look very bad in another. So, make sure you get this right.
Make the Written Content Appealing on Some Level
What your sign actually says is important too. There is little point in having a sign with the perfect font, good colours, and a strong layout if it’s saying nothing interesting. The content displayed on the sign should be capable of drawing people in and making them want to explore your products or services. That’s what good signage is all about. The message that you are trying to convey and get across to people has to be appealing on some level. If it’s not, they’ll carry on and ignore it. It might be an attention-grabbing sale that’s impossible to ignore. Or it could be a promise or a single word that intrigues people.