“You have four seconds to make a good first impression. If you make a bad first impression, it takes 7 …
Top 8 Factors That Makes A Quality Trade Show Display
David A. Garvin wrote a post on Harvard Business Review on the 8 factors that determine the quality of a …
What Attracts Exhibitors To Trade Shows
Summary Social value (networking opportunities, brand image) has a positive influence on BOTH an exhibitor’s willingness to pay and intention …
How To Be Top Of Mind For Trade Show Leads Without Sending Emails
According to Harvard psychologist George A. Miller, the average human mind cannot remember more than seven brands at a time …
Trade Show Industry Trends in Australia and Asia
Summary Exhibitors are spending more on booth space and promotion whereas spending on exhibit design and show services have decreased. …