Category: Blog
What Attracts Exhibitors To Trade Shows
Summary Social value (networking opportunities, brand image) has a positive influence on BOTH an exh …
How To Be Top Of Mind For Trade Show Leads Without Sending Emails
According to Harvard psychologist George A. Miller, the average human mind cannot remember more than …
Top 4 Trade Show Industry Trends in Australia and Asia
Summary Exhibitors are spending more on booth space and promotion whereas spending on exhibit design …
Will Digital Marketing Take Over OOH Advertising
This graph shows the search interests for out of home advertising, billboard advertising and digital …
The 6 Do’s and Dont’s of Trade Show Staff Etiquette
Do’s Dont’s Be mindful of appearance and hygiene As much as we like it or not, people do judge a bo …
Top 7 Ideas To Design A Trade Show Booth That Stands Out
A booth design is like the icing on a cake. It won’t make the cake taste nice but it definitely make …
Top 6 Things That Makes A Good Booth Staff
A good booth staff possesses these 6 characteristics: They know how to qualify attendees They know h …
How To Convert Trade Show Leads With Charlie Munger
What can we learn about closing trade show leads from Warren Buffett’s right-hand man? “A lot of suc …
How To Create A Successful Post-Show Strategy
A research sponsored by Lynch Exhibits and In4med found that 98% of exhibitors collect leads at trad …
The #1 Reason Why You Should Do Pre-Trade Show Marketing
The event organiser’s job is to get attendees to the show. Their job isn’t to get attendees to your …
How To Choose The Right Trade Show To Attend
Not all trade shows are created equal. Some shows bring in top quality attendees while others claim …
9 Ways To Stand Out At A Crowded Trade Show
A trade show is like a battlefield. You are competing with hundreds of other exhibitors for the atte …
Trade Shows vs Digital Marketing – Are Trade Shows Dead?
Based on the graph above, digital marketing has taken off while trade shows have been declining. Wit …
Top 7 Tips On Choosing The Best Trade Show Booth Location
Summary The entrance is NOT your friend But be close to the entrance Intersections with multiple tra …
Should You Hire Or Buy A Custom Exhibition Stand
Here’s the short answer. On average, renting costs about one-third of the price of purchasing a simi …
Pop Up vs Custom vs Modular Exhibition Stands
Benefits Pop Up Display Modular Stand Custom Stand TRIGA® Stand Setup time Y Fast setup time Pop up …
How To Choose The Right Exhibition Stand
Choosing the right exhibition stand is one of the most important considerations when it comes to tra …
What Do You Need To Budget For In A Trade Show
Summary A quick way to estimate a ballpark figure for your trade show budget is to multiply the cost …
Does Sports Marketing Work?
Sports marketing is a form of event marketing that focuses on both the promotion of sports events an …
Corporate Branding Using Display Solutions: 7 Point Of Sale Marketing Tips
As a retailer, grabbing your customer’s attention whilst in the store will not only help you to sell …