Score for each
1 – Less than $10,000
2 – $10,000 to $100,000
3 – Over $100,000
1 – Local
2 – Statewide or equivalent
3 – Nationwide to worldwide
1 – Everyone
2 – Location-based
3 – Niche-based or interest-based
These scores take a broad overview of each marketing channel.
|Sponsoring a sports team|
|Sponsoring a sporting event|
|Attending trade shows|
|Sponsoring a trade show or conference|
|Outdoor company signage|
|Flyers and brochures|
|Bus, train and car wraps|
All costs can fluctuate. For example, sponsoring Real Madrid will cost a fortune while sponsoring your local football team will cost much less.
Examples of offline advertisements
Offline vs Online
The table below shows the advantage offline ads have over online ads.
|Review time – How much time a customer spends with an ad||Y|
|Stimulation – An emotional reaction to an ad||Y|
|Memory – Quickly and confidently remembering an ad source and content||Y|
|Desirability – A subconscious desire for the product or service||Y|
|Valuation – The subconscious value a customer places on the product or service||Y|
Source: Postal Service Office of Inspector General (OIG)
With offline ads:
- A customer spends more time viewing the ad.
- They remember the ad better.
- It improves their desirability for a product or service more than online ads.
- The product or service is perceived to be of higher value.